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Until now the sale of immaterial art has been hesitant. By the term 'immaterial art' we mean that kind of art where an important element of its display ceases when certain elements of its construction are removed. Essentially this means when the electricity is turned off with data, digital, electronic, new media or video art.
The hesitancy of purchase by collectors is understandable - accessioning works of art by museums however, has gone ahead with some fluidity. 'Accessioning' often means giving - because the artist would rather have their work in MOMA or the Tate than not. 'Accessioning' also means refusing to detail the costs involved - and very often the wishes of artists get ignored when the particular curator of the accession moves on. There is more than anecdotal evidence to support this - contact Terry Flaxton for documentation of this.
However, despite these kind of problems the collection of immaterial art is growing slowly (another factor is lack of traditional materials involved like, wood, paint, metal etc). One could imagine that if a Time Traveler appeared from perhaps 50 years in the future (or the way behaviour is velocitising at the moment - perhaps 10 years), that the visitor might advise: 'buy work now, because in our time, we have gotten over any issue around the materiality of art - and it was due to the growth of digitality in your time (that you re-mediated with analogue thinking), that enabled us to understand that the matter of art is beyond form'.
Artists Marque is both a feasibility study and a practice as research proposition to create a point of sale to research the behaviours that people exhibit toward the immaterial. Equally we shall collect interview material and documentation around the issue and publish it here (see connected article How to collect Immaterial and New Media Art).
The hesitancy of purchase by collectors is understandable - accessioning works of art by museums however, has gone ahead with some fluidity. 'Accessioning' often means giving - because the artist would rather have their work in MOMA or the Tate than not. 'Accessioning' also means refusing to detail the costs involved - and very often the wishes of artists get ignored when the particular curator of the accession moves on. There is more than anecdotal evidence to support this - contact Terry Flaxton for documentation of this.
However, despite these kind of problems the collection of immaterial art is growing slowly (another factor is lack of traditional materials involved like, wood, paint, metal etc). One could imagine that if a Time Traveler appeared from perhaps 50 years in the future (or the way behaviour is velocitising at the moment - perhaps 10 years), that the visitor might advise: 'buy work now, because in our time, we have gotten over any issue around the materiality of art - and it was due to the growth of digitality in your time (that you re-mediated with analogue thinking), that enabled us to understand that the matter of art is beyond form'.
Artists Marque is both a feasibility study and a practice as research proposition to create a point of sale to research the behaviours that people exhibit toward the immaterial. Equally we shall collect interview material and documentation around the issue and publish it here (see connected article How to collect Immaterial and New Media Art).