We are not here to play : It’s not a passing game. Digital Art is the art of the age - and the artists who've created Between Object & Image are digital art itselfUnited Media Artists are a primarily a group of Digital Artists that are seizing the day. We want to speak directly to collectors of our work - offer it up to you the collector without the middle men. Our work is highly skilled and has taken us years to learn the techniques and refine the aesthetics relevant to the Digital Age. The message we're sending is that we - and you - recognise its value as we're speaking to the world in the relevant media, using the relevant technologies of the the time and articulating and encoding the relevant messages of the time - just as Artimesia Gentileschi and Judy Chicago did, just as Leonardo & Michaelangelo did, just as Louise Bourgoise, Frida Kahlo & Georgia O'keefe did, just as Andy Warhol & Keith Haring did, just as Pablo Picasso & Renny Magritte did...
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BETWEEN OBJECT & IMAGE
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MANIFESTO
Congratulations you've just found the thread that leads to the Holy Grail of Art in the 21st Century
analysis
The current market for Digital art is 2.5 billion dollars in 2025 and that market will be 25 billion dollars in 2030. In 5 short years a group of digital natives will come into that period of their lives where they have a large disposable income. Having become acclimatised to the digital world, this group is unafraid of non material art - Media Art, Digital Art - so effectively a larger group of artists will be able to achieve a proper level of income provided that the art market abandons its current star based model so that it can better engage with more artists and in so doing engage with more digital natives - after all the prior art market model was formed more than a hundred and thirty years ago with around 8 times less population than we have now - so the art system which can employ roughly the same number of gatekeepers who have a mindset that functions for 8 times less artists - and that also means that the more exotic artist has more traction than most artists - which also means that the art market fetishises difference.
A major problem with the art market until now is that it wants ‘stars’ who then consume the oxygen of fame and income leaving nothing to trickle down - and yes the art market like every other capital market based behaviour believes in trickle down economics which - we now know not to give credibility to. So: neither the smaller group of digital natives are getting their share of their artists placed more accesible way before them we the artists that have worked badly paid for years are not even getting our share of the current market of 2.5 billion because we’re concentrating on the wrong objectives for ourselves in thinking that if we get Museum and Gallery showings, that in itself will encourage the Art system to shine its gaze upon us.
our previous response
In the past though we fully engaged with Museums, Galleries, Cathedrals, public spaces etc and in focussing on having success with them we’ve believed that exposure in their world view will further our art and also enables us to earn a living - but because the construction of the art market based on 19th century guidelines does not allow not too many of us to have been fully immersed in that sunny glow. At best we get glimpses of the sun through the clouds and often we use this ‘the time in the sun’ to kill any intention to change our behaviours.
We have also believed that we’ll discredit ourselves and our art by taking risks in the current art market thinking that if we do not sell, the art market will see us as failed artists - but the art market currently enjoys its stranglehold on out art and our lives.
We have also believed that we’ll discredit ourselves and our art by taking risks in the current art market thinking that if we do not sell, the art market will see us as failed artists - but the art market currently enjoys its stranglehold on out art and our lives.
a rethink of what our work represents
However, at this moment in time, were we ourselves to directly sell you our art, it’s clear to us that the art market’s long slow gaze will focus on us anyway - so we are now taking the position as native digital artists that we and our art are a new art movement
ghosts in the machine - a partnership
As the perennial - 'Ghosts in the Machine' that is our power. This means we have to deal with digital aesthetics alongside the process of transaction and in so doing we'll begin to change the current art system such that all our artists and their collectors will benefit in our joint future.
the future
What collectors buy from us now, will become many times its value in the near future - ask Bloomberg, Christies, Sothebys et al...
But a work's value in terms of $, £, €, ¥ is not everything, its value is a statement of provenance of the era it was born in
it is a statement of response to the way the world currently is and to what it can become seen through artists eyes
But a work's value in terms of $, £, €, ¥ is not everything, its value is a statement of provenance of the era it was born in
it is a statement of response to the way the world currently is and to what it can become seen through artists eyes
BETWEEN OBJECT & IMAGE
We are not here to play : It’s not a passing game
Digital Art is the art of the age
- And we are digital art itself
browse our artists
Digital Art is the art of the age
- And we are digital art itself
browse our artists
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